Module 5 - #1 (SEM) SEARCH ENGINE MARKETING SPECIALIST
Course Code: TGS-2021004835
Join more than 1,800 students in one of the best-selling digital marketing certifications in Singapore!
With over 24.5 hours of training, quizzes and practical steps you can follow – this is one of the most comprehensive social media marketing courses available in Singapore. By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels such as Facebook Live.
All the strategies, tips and tools recommended are either free or very cost effective. No IT Background Required!
WHO SHOULD ATTEND
- Any beginner looking to add highly paid skills to their CV to land a job as a Digital Marketing Specialist
- Business owners who don’t know where to get started on search engine marketing
- Business and Website owners who are struggling to get traffic and sales
DON’T MISS OUT
Every second you wait is costing you valuable leads and sales.
DIGITAL MARKETING
- STACKABLE TO DIPLOMA IN DIGITAL MARKETING SPECIALIST
Course Description
No IT Background or Prior Knowledge Required!
Search Engine Marketing (SEM) is a cost-effective way of generating highly relevant leads for your business. SEM provides much needed visibility for your online presence. The best thing about SEM is that it offers contextual targeting, which helps you to target audience based on their interests, location, demographics, time and so on. You will learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right. These powerful techniques are the standard bearer for any competent Digital Marketing professional and are constantly evolving as the Digital Economy transforms our daily lives.
WHAT YOU WILL LEARN
At the end of this unit, the learner will be able to:
1. Create a PPC ad campaign to meet the marketing objectives, goals and expectations.
2. Test and maximize PPC ads campaign
3. Monitor PPC ads campaign via various measurable and actionable metrics
4. Analyze and optimize PPC ads performance through various sources
5. Create report about new competitors and manage display network placement list
DURATION
- 15 hrs Online Face-to-Face
- 8 hrs E-Learning (Self-Learning)
- 1.5 hrs Assessment
Total Hours: 24.5 hours
Online face-to-face classes are conducted over 6 evenings (7 – 11 pm) through Zoom.
RUN DATES
PAST 10 RUNS
12, 18 & 19 Dec 2011 (9 am – 6 pm)
29, 30 Nov & 1 Dec (9 am to 6 pm)
8, 9, 10, 11, 15 & 16 Nov 2021 (6.30 pm – 10.30 pm)
8, 9, 10, 11, 15 & 16 Nov 2021 (6.30 pm – 10.30 pm)
25, 26 & 27 Oct 2021 ( 9 am to 6 pm)
17, 23 & 24 Oct 2021 (9 am – 6 pm)
27, 28 & 29 Sep 2021 (9am – 6pm)
20, 21, 22, 23, 27 & 28 Sep 2021 (6.30 pm – 10.30 pm)
15, 16 & 17 Sep 2021 (9 am – 6 pm)
25, 26 & 27 Aug 2021 (9am – 6pm)
NEXT RUN ( FILLING FAST) (SMI Open Run)
Weekday Evening Run
17 May 2022 Tues (6.30 pm – 10.30 pm)
18 May 2022 Wed (6.30 pm – 10.30 pm)
19 May 2022 Thurs (6.30 pm – 10.30 pm)
24 May 2022 Tues (6.30 pm – 10.30 pm)
25 May 2022 Wed (6.30 pm – 10.30 pm)
26 May 2022 Thurs (6.30 pm – 10.30 pm)
WhatsApp our consultants now to enquire and secure your seat!
INSTRUCTORS
ALVIN TAN
With more than 20 years of experience in learning and development, retail, customer service, recruitment & project management for both SMEs & MNCs, Alvin is a dedicated learning professional with a passion for innovation, customer service & human capital development. By developing relevant training content to executing them, Alvin has successfully developed hundreds of working professionals throughout his career. He has been receiving positive reviews for his classes, where he puts the “fun” back into learning.
SHAWN YEO
Since 2014, Shawn has been working with numerous brands across various industries – including beauty, F&B establishments, shopping malls and banks on their social media marketing efforts. His expertise in digital marketing, combined with 8 years of coaching/training experience, allows Shawn to impart valuable real-world knowledge in a easy-to-understand manner.
COURSE FEES (WITH SSG SUBSIDIES)
UP TO 70% COURSE FEE SUBSIDY AND SKILLSFUTURE CREDIT ELIGIBLE
Full Course fee (before grants): S$1,444.50
Self-Sponsored
Singaporeans (21 to 39 years old) and PRs (50% funding)
Nett payable fee: S$1077
Singaporeans (40 years and above (70% funding)
Nett payable fee: S$499.50
Note: Nett fee can be further offset using Skillsfuture Credits (SFC) of up to S$1,000 in your SFC account
- Prices are inclusive of GST
- Subsidies are dependent on criteria set by Skillsfuture Singapore (SSG)
- Workfare Skills Support (WSS) Scheme Holders are eligible to claim Training Allowance from Workforce Singapore (WSG)
- This programme is also eligible for enhanced absentee payroll for SME and non-SME companies.
- Eligible NTUC Union Holders are also eligble for NTUC UTAP claim (approval on a case by case basis)
Speak with our friendly and helpful consultants who will assist you in applying for the grants you are eligible for.